Hypetap partnered with Carlton United Breweries to position Actual Vodka Seltzers as the must-have summer drink.
Nine influencers were chosen for their optimal audience compatibility. Across the campaign, 43 content pieces were created with a cumulative reach of 568,086 people.
Learn how to introduce Actual Vodka Seltzer as a desirable, must-have summer product.
Actual challenged Hypetap with pairing them with influencers who could showcase the product in a range of fun, social situations with friends, and create a sense of the ideal summer whilst allowing the colour of the can to inspire content.
The influencers and creators
Nine influencers and creators participated
Content was posted to Instagram
Key campaign goals:
Drive awareness of a new product and drive trail of product with key audiences.
Position Actual Vodka Seltzer to an audience that will consume, drive interest and trial.
Total Organic Engagements
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