Coles enlisted the help of Hypetap to raise overall awareness of the KOi and LPO skincare ranges.

Eleven influencers were selected based on their interest in beauty and skincare, audience compatibility, location and lack of brand conflict to authentically integrate the products into their everyday skincare regimes. Across the campaign, 114 content pieces were created reaching a cumulative figure of 1,705,308 people.

Client: Coles Instagram

Learn how we generated awareness of the KOi and LPO ranges within Coles

The brief

Skincare regimes can get complicated and once you have a good thing going, the last thing you want to do is change it. Coles challenged us to match them with influencers who could showcase how adaptable and usable the KOi and LPO products are to incorporate in Australian skin care regimes.

The influencers and creators

Total involved

Eleven influencers participated

Primary channel


Key campaign goals:


To raise overall awareness of the KOi and LPO ranges within Coles, whilst also creating awareness around the usability of the products within Australian skin care regimes.

The outcomes


Total impressions


Cumulative reach


Total engagements

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