Dolmio Hidden Veg
Dolmio partnered with Hypetap to build awareness around their Hidden Veg range, which are sources containing added 'hidden' vegetables and nutrients.
Seven influencers were selected to bring the product to life in recipe and cooking content using a number of creative tools. Across the campaign 91 content pieces were created with a cumulative reach of 3,848,388 people.
Learn how we helped introduce Dolmio Hidden Veg to busy mums
The brief
Getting a little more veg onto the plate of picky eaters is a nightly battle for many families. Dolmio has answered the call with a range of nutrition-rich sauces. Our challenge was to match Hidden Veg with a group of creators who could show off the range at their dinner table..
The influencers and creators
Total involved
Seven influencers and creators participated
Total influencers
Five influencers participated in the full campaign
Total creators
Two creators created content for the campaign
Primary channel
Content was posted to Instagram
Key campaign goals:
Awareness
Educate consumers on the hidden veg and nutrients contained within the sauces.
Drive sales
Increase consideration of the product range.
Sentiment
Inspire usage and make Hidden Veg a feature of family mealtime.
The outcomes
6,556,770
Total impressions
3,848,388
Cumulative reach
18,023
Total engagements
3,328
Click-throughs
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