Dolmio Hidden Veg

Dolmio partnered with Hypetap to build awareness around their Hidden Veg range, which are sources containing added 'hidden' vegetables and nutrients.

Seven influencers were selected to bring the product to life in recipe and cooking content using a number of creative tools. Across the campaign 91 content pieces were created with a cumulative reach of 3,848,388 people.

Client: Dolmio Instagram and Facebook

Learn how we helped introduce Dolmio Hidden Veg to busy mums

The brief

Getting a little more veg onto the plate of picky eaters is a nightly battle for many families. Dolmio has answered the call with a range of nutrition-rich sauces. Our challenge was to match Hidden Veg with a group of creators who could show off the range at their dinner table..

The influencers and creators

Total involved

Seven influencers and creators participated

Total influencers

Five influencers participated in the full campaign

Total creators

Two creators created content for the campaign

Primary channel

Content was posted to Instagram

Key campaign goals:


Educate consumers on the hidden veg and nutrients contained within the sauces.

Drive sales

Increase consideration of the product range.


Inspire usage and make Hidden Veg a feature of family mealtime.

The outcomes


Total impressions


Cumulative reach


Total engagements



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