Nothing Beats Gatorade
In 2020, Hypetap partnered with Gatorade to generate credibility and meaning for the brand and their core range of products.
Given the role sport plays within Australian culture, we aligned with recognisable Australian talent who have credibility and trust within the sporting and health and exercise industries. Across the campaign, 71 content pieces generated close to 1 million in organic cumulative reach.
Learn how we helped strengthen Gatorade's credibility
The brief
Our challenge was to partner Gatorade with elite Australian sporting talent to create short, snackable video content talking about their own real life experience, struggles and triumphs in their respective sporting arenas in order to establish credibility and meaning for the Gatorade products and convert users of competitive products.
The Influencers and Creators
Total involved
Seven elite sporting talent and renowned Australian athletes
Primary channels
Content was posted organically on Instagram & TikTok
Key campaign goals:
Positioning
Build credibility and meaning to the Gatorade core range
Conversions
Convert users of competitive products to switch to Gatorade
The outcomes
1,014,170
Total organic impressions
980,208
Organic cumulative reach
37,313
Total organic engagements
843
Total saves
Talk to us and see how we can deliver influencer marketing for your business.
Brief us on your next campaign or program
Whatever your goal, our team and network can make it happen.