Nothing Beats Gatorade
In 2020, Hypetap partnered with Gatorade to generate credibility and meaning for the brand and their core range of products.
Given the role sport plays within Australian culture, we aligned with recognisable Australian talent who have credibility and trust within the sporting and health and exercise industries. Across the campaign, 71 content pieces generated close to 1 million in organic cumulative reach.
Learn how we helped strengthen Gatorade's credibility
Our challenge was to partner Gatorade with elite Australian sporting talent to create short, snackable video content talking about their own real life experience, struggles and triumphs in their respective sporting arenas in order to establish credibility and meaning for the Gatorade products and convert users of competitive products.
The Influencers and Creators
Seven elite sporting talent and renowned Australian athletes
Content was posted organically on Instagram & TikTok
Key campaign goals:
Build credibility and meaning to the Gatorade core range
Convert users of competitive products to switch to Gatorade
Total organic impressions
Organic cumulative reach
Total organic engagements
Talk to us and see how we can deliver influencer marketing for your business.