LatitudePay x Cotton On

In 2020, Latitude enlisted the help of Hypetap to generate mass awareness of LatitudePay being available at Cotton On, Cotton On Body and Cotton On Kids.

We worked with nine fashion and mum influencers to integrate the affordability element of the service on their styling. Across the campaign, 55 pieces of content were created reaching a cumulative figure of 1,679,633.

Client: LatitudePay Instagram, Facebook Ads

Learn how we increased awareness towards the launch of LatitudePay as a payment method across the Cotton On Group

The brief

We were tasked with building overall awareness of the launch of LatitudePay in all Cotton On Group stores.

We aligned with influencers who have a fashion and styling focus to ensure LatitudePay was relevant on their channel. Influencers highlighted the ‘affordable’ payment option available with LatitudePay and incentivised new customers to sign up with a limited time offer. LatitudePay messaging was also reinforced throughout chat-to-camera style story content. 


The influencers and creators

Total involved

Nine influencers participated

Primary channel


Key campaign goals:


To raise awareness of the launch, we worked with fashion and mum influencers to highlight Cotton On, Cotton On Body and Cotton On Kids and the availability of LatitudePay.


To attract new LatitudePay customers by offering a limited sign-up incentive.

The outcomes


Total Impressions


Cumulative reach



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