Cleaning products range

Method enlisted the help of Hypetap to help build awareness around their environmentally-friendly cleaning products range.

Five influential creators were selected for their audience compatibility and their ability to authentically speak about their relationship with method products. Through this campaign, 68 pieces of content were created with a cumulative reach of 3,908,431 people.

Client: Method Instagram, Facebook

Learn how we achieved brand awareness for Method

The brief

Ensuring that your cleaning products are environmentally friendly and do a great job is a tough ask. Method has answered the call with range of products that are just that. We were challenged to match Method with a group of influencers who could show off their vibrant range to environmentally-conscious homes across the country.

The influencers and creators

Total involved

5 influencers participated


5 influencers participated in the full campaign

Primary channel


Key campaign goals:


To build brand awareness and affinity for Method.


To educate audiences on the environmentally-friendly products from Method.


To generate positive brand sentiment for Method products.

The outcomes


Total impressions


Cumulative reach


Total engagements



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