Cleaning products range
Method enlisted the help of Hypetap to help build awareness around their environmentally-friendly cleaning products range.
Five influential creators were selected for their audience compatibility and their ability to authentically speak about their relationship with method products. Through this campaign, 68 pieces of content were created with a cumulative reach of 3,908,431 people.
Learn how we achieved brand awareness for Method
The brief
Ensuring that your cleaning products are environmentally friendly and do a great job is a tough ask. Method has answered the call with range of products that are just that. We were challenged to match Method with a group of influencers who could show off their vibrant range to environmentally-conscious homes across the country.
The influencers and creators
Total involved
5 influencers participated
Influencers
5 influencers participated in the full campaign
Primary channel
Key campaign goals:
Awareness
To build brand awareness and affinity for Method.
Narrative
To educate audiences on the environmentally-friendly products from Method.
Sentiment
To generate positive brand sentiment for Method products.
The outcomes
6,181,379
Total impressions
3,908,431
Cumulative reach
46,369
Total engagements
2,178
Click-throughs
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