Positive Days of Impact

Kathmandu enlisted Hypetap to encourage individuals to enact meaningful change and take action for equality and the environment.

Three influencers across Australia and New Zealand were selected based on their values, audience compatibility and authentic content. The campaign was timed to coincide with the Pride Hike and the International Women's Day Hike. 21 Pieces of content were created with cumulative reach of 553,648 people.

Client: Kathmandu Instagram

Learn how we strengthened Kathmandu's position as a diverse brand

The brief

Sustainability and diversity are in Kathmandu’s DNA. We were challenged to match this amazing brand with influencers who could highlight Kathmandu’s commitment to diversity and sustainability.

The influencers and creators

Total involved

Three influencers participated

Primary Channel


Key campaign goals:

Brand Positioning

Recognise Kathmandu as a brand that values and celebrates diversity.


Top of mind awareness of Kathmandu when seeking outdoor or travel experiences.

Take action

Take action for equality and the environment.

The outcomes






Click throughs

Talk to us and see how we can deliver influencer marketing for your business.

Brief us on your next campaign or program

Whatever your goal, our team and network can make it happen.

Get in touch