Positive Days of Impact
Kathmandu enlisted Hypetap to encourage individuals to enact meaningful change and take action for equality and the environment.
Three influencers across Australia and New Zealand were selected based on their values, audience compatibility and authentic content. The campaign was timed to coincide with the Pride Hike and the International Women's Day Hike. 21 Pieces of content were created with cumulative reach of 553,648 people.
Learn how we strengthened Kathmandu's position as a diverse brand
Sustainability and diversity are in Kathmandu’s DNA. We were challenged to match this amazing brand with influencers who could highlight Kathmandu’s commitment to diversity and sustainability.
The influencers and creators
Three influencers participated
Key campaign goals:
Recognise Kathmandu as a brand that values and celebrates diversity.
Top of mind awareness of Kathmandu when seeking outdoor or travel experiences.
Take action for equality and the environment.
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