Hypetap and Rexona partnered together to create awareness of a number of workout tips provided by the Today show, while promoting the Rexona brand in a fitness environment.
Seven light-hearted, fun and relatable influencers were selected to motivate Australian's to #KeepMoving. Through this campaign, 71 pieces of content were created with a cumulative reach of 1,583,086.
Learn how generated mass awareness for Rexona's brand initiatives whilst driving competition entries
Isolation and lock-down can be tough and routine destroying. Rexona noticed this and challenged us to pair them with a group of influencers who could motivate their audience to #KeepMoving in new and exciting ways by sharing exercise tips, whilst promoting Rexona in a fitness environment.
The influencers and creators
Seven influencers participated
Content was posted to Instagram
Key campaign goals:
To generate mass awareness for the Rexona brand initiatives, we worked with influencers who lived active lifestyles to share workout tips and encourage their audience to #KeepMoving.
To promote the Rexona brand in a fitness environment, #KeepMoving competition entries were encouraged through swipe-up links in Instagram stories.
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