Same Fish, New Dish
Hypetap partnered with the South Australian Government to generate awareness of lesser-known fish and seafood available in South Australia, as well as educate and inform the consumer.
Six influencers were selected for their creative recipe content, hyper-local audience compatibility and location. Across the campaign 67 pieces of content were created, with a cumulative reach of 87,366 people.
Learn how we helped put sustainable fish species on the map
Many South Australian fish species are over-fished and under threat. The South Australian government wanted to educate its population about substituting under-pressure fish species for more sustainable species. They turned to us to help them match lesser-known fish species with a group of influencers who could both educate and showcase how easy it is to substitute threatened species with more sustainable ones and still make a classic dish.
The influencers and creators
Six influencers participated
Content posted to Instagram
Key campaign goals
Generate awareness of lesser-known fish and seafood available in the South Australian waters.
Inform consumers on how to adapt their consumption of seafood, and draw attention to lesser-known species.
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