Face the Sun
Hypetap partnered with Sunglass Hut to showcase different summer moments and how potential consumers can #FaceTheSun.
Aligning with key opinion leaders in the Australian fashion space, influencers showcased their unique personalities by matching their Sunglass Hut glasses with different OOTDs and locations, from the best rooftop bars in Melbourne to the sun-kissed beaches of the Gold Coast. Creating 71 content pieces, the campaign generated over 3.9 million impressions.
Learn how we helped position Sunglass Hut as summer's key retail destination
The brief
We were tasked with positioning Sunglass Hut as the ultimate place to find your true-to-you shades and face the sun. Our approach was to uncover the various faces and looks of summer, with creative control given to influencers to style different products to suit their individuality, proving there are no boundaries on where or when they wear their sunglasses.
The influencers and creators
Total involved
7 premium fashion and lifestyle influencers
Primary channel
Content was posted to Instagram
Key campaign goals:
Awareness
Bring the Face the Sun campaign to life and drive awareness among fashion-conscious ‘Everyday Icons’ aged 18-34
Positioning
Continue building Sunglass Hut’s position as the curator of premium sunglasses, a leading fashion retail brand and ‘key destination’
The outcomes
3,922,937
Total impressions
2,813,994
Cumulative reach
29,743
Total organic engagements
2,420
Total saves
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