Ultivite Vitamin & Superfood Blend
Swisse challenged Hypetap with driving awareness and consideration of their new Swisse Ultivite Multivitamin + Superfood Blend, whilst increasing engagement with the brand.
5 influencers were selected for their audience compatibility, lack of conflict and passion for health and fitness. 32 content pieces were distributed strategically across Instagram, reaching 821,107 people along with a competition to further engage the audience.
Learn how we encouraged individuals to introduce Swisse into their everyday routines
The brief
Easily staying on top of your health and wellness when you’re a busy professional can be difficult to manage. Swisse developed their Ultivite blends specifically for this purpose. Our challenge was to pair these blends with influencers who could show off how they manage to stay in top condition without the hassle.
The influencers and creators
Total involved
Five influencers participated
Primary Channel
Key campaign goals:
Awareness
To drive awareness and encourage product trial of Swisse Ultivite Vitamin & Superfood blend.
Engagement
Drive greater engagement with content via a competition, as well as increase following for the Swisse brand.
Consideration
Increase purchase consideration through influencer product reviews and recommendations.
The outcomes
934,980
Impressions
821,107
Reach
1,974
Click throughs
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