Social Competition

Tourism Whitsundays tasked Hypetap with increasing awareness of and promoting a social competition with range of holiday package prizes.

Four influencers were selected for their audience compatibility, location and their ability to show off and promote the 'Whitsundays experience'. Our AI technology was central to selection and was even able to find influencers who had already posted organically about their experiences. Across the campaign 41 content pieces were created and distributed strategically through Instagram in feed and story posts to promote the competition and encourage followers to enter.

Client: Tourism Whitsundays Instagram

Learn how we generated awareness of the Whitsundays social competition and encouraged audiences to enter.

The brief

The Whitsundays offers a unique experience that is unlike anything else in Australia and a chance to win holiday packages and other prizes makes it even more attractive.Β  We were tasked with bringing the opportunity to win one of these amazing packages to Australians by matching the Whitsundays experience with a group of influencers who could showcase it to their audiences in all its splendour.

The influencers and creators

Total involved

Four influencers participated

Primary Channel

Instagram

Key campaign goals:

Awareness

Drive awareness of the Tourism Whitsundays competition.

Competition entry

Through inspiring content, encourage audience to enter the Tourism Whitsundays competition.

The outcomes

594,324

Impressions

436,178

Reach

22,009

Engagements

11,246

Click Throughs

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