Tourism Whitsundays tasked Hypetap with increasing awareness of and promoting a social competition with range of holiday package prizes.
Four influencers were selected for their audience compatibility, location and their ability to show off and promote the 'Whitsundays experience'. Our AI technology was central to selection and was even able to find influencers who had already posted organically about their experiences. Across the campaign 41 content pieces were created and distributed strategically through Instagram in feed and story posts to promote the competition and encourage followers to enter.
Learn how we generated awareness of the Whitsundays social competition and encouraged audiences to enter.
The Whitsundays offers a unique experience that is unlike anything else in Australia and a chance to win holiday packages and other prizes makes it even more attractive. We were tasked with bringing the opportunity to win one of these amazing packages to Australians by matching the Whitsundays experience with a group of influencers who could showcase it to their audiences in all its splendour.
The influencers and creators
Four influencers participated
Key campaign goals:
Drive awareness of the Tourism Whitsundays competition.
Through inspiring content, encourage audience to enter the Tourism Whitsundays competition.
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