Doorway to Abu Dhabi - Paris
Transporting audiences to Abu Dhabi through the Dome's immersive experience.
Two influencers generated 13 content pieces to generate awareness of Tripadvisor and the Department of Tourism and Culture Abu Dhabi's Dome event in Paris; a celebration of the beauty and luxury of Abu Dhabi as a travel destination.
Learn how we leveraged travel focused Parisian talent to increase awareness of the AI experience.
The brief
Tripadvisor challenged us to raise awareness for their Paris Dome event, showcasing Abu Dhabi as a luxurious travel destination. Our three-phase approach included pre-event promotion, hero content spotlighting the Dome and Abu Dhabi, and post-event content leveraging Dome footage to encourage sweepstakes entries for a chance to win a trip.
The Influencers and Creators
Number of influencers
Two influencers participated in the full campaign.
Number of channels
Content was posted on Instagram and TikTok.
Key campaign goals
Awareness
Raise awareness for Tripadvisor’s Dome event in Paris; a celebration of the beauty and luxury of Abu Dhabi as a travel destination.
Drive attendance
Drive consideration and encourage consumers to attend the innovative in-person event to experience the nature, culture, taste, smell and sounds of Abu Dhabi.
Competition entry
Encourage the audience to enter the competition to win a trip to Abu Dhabi and experience the magic themselves.
The outcomes
199,754
Total engagements
3,053,414
Total impressions
1,089,778
Cumulative reach
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