The Era of Efficacy: The New Standard in Creator Marketing
Influencer marketing has grown up fast. The question now isn’t whether creator partnerships deliver – it’s who can prove it....
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The Black Friday effect.
Boxing Day has always been the unchallenged champion of Australian retail. It was the day shoppers queued outside stores, wallets...
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Hypetap Intelligence: Talkin’ to your generation.
A Data-Driven Guide to How Australia’s Generations Engage with Influencer Marketing. The one-size-fits-all approach is dead. For too long, brands...
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Influencer marketing: Why data is the new authenticity and content is the core asset
For years, the creator economy was relegated to the marketing fringes, treated as a testing ground for ‘soft’ brand awareness....
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The Future of Influence: Why Insight-Driven Co-Creation is the New Gold Standard
For years, the Cannes Lions Festival of Creativity has been the ultimate barometer of where advertising and marketing is headed....
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Beyond the Scroll: The Influence of Influencer Marketing.
The recent surge in popularity of documentaries like ‘The Search for Instagram’s Worst Con Artist’, ‘Apple Cider Vinegar’, and ‘Adolescence’...
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