The Black Friday effect.
By Bryce Coombe Boxing Day has always been the unchallenged champion of Australian retail. It was the day shoppers queued outside...
Read article
Hypetap Intelligence: Talkin’ to your generation.
A Data-Driven Guide to How Australia’s Generations Engage with Influencer Marketing. October 2025. The one-size-fits-all approach is dead. For too...
Read article
Influencer marketing: Why data is the new authenticity and content is the core asset
By Detch Singh For years, the creator economy was relegated to the marketing fringes, treated as a testing ground for...
Read article
The Future of Influence: Why Insight-Driven Co-Creation is the New Gold Standard
For years, the Cannes Lions Festival of Creativity has been the ultimate barometer of where advertising and marketing is headed....
Read article
Beyond the Scroll: The Influence of Influencer Marketing.
The recent surge in popularity of documentaries like ‘The Search for Instagram’s Worst Con Artist’, ‘Apple Cider Vinegar’, and ‘Adolescence’...
Read article