More than Meets Macao
Discovering the unexpected in Macao - there's more than meets the eye.
Five influencers from each target market went on a bespoke trip to flaunt the cities unique experiences and generate 60 content pieces. Strategies such saveable travel guides, geo-tagging and personalised UTMs at ensured a seamless path to learn about the destination and increase brand touchpoints.
Learn how we encouraged travellers in the key target markets to consider Macao for their next adventure.
The brief
Beyond the bright lights of the world-renowned casinos, Macao offers a plethora of entertainment venues and outdoor activities, waiting to be discovered.
Our challenge was to drive awareness for Macao as a tourist destination, uncovering it’s hidden wonders and inspiring audiences to add Macao to their travel bucket list.
The Influencers and Creators
Number of influencers
5 influencers participated in the full campaign.
Number of channels
Content was posted on Instagram.
Key campaign goals
Awareness
Drive awareness amongst the 5 key target markets (Australia, Singapore, Japan, India, Middle East) and generate reach.
Positioning
Position Macaco as an entertainment destination waiting to be discovered, in turn increasing consideration amongst the audience.
The outcomes
12,338
Total engagements
285,103
Total impressions
260,028
Cumulative reach
Talk to us and see how we can deliver influencer marketing for your business.